My two cents is really? Maybe there will be other ways for pharmaceutical companies to drop some “goodies” to doctors that they want to push their drugs through. An article in the New York Times, reports that big pharma is cutting back on branded promotional items. Do you think it is really voluntary? Or is it because of a tough economic climate?
It seems like a very convenient time to impose a voluntary moratorium on themselves, when they have been doing this for so long. Estimates are that pharmaceutical companies spend more than $20 billion on “detailers.” Detailers are pharma reps that stop at doctors offices with goodies like pens, mugs, ply staff with coffee, food and distribute samples etc. Don’t get me wrong, I have been a recipient of some of those nice pens that I carry around, but I think we are heading in the right direction starting January 1, 2009.
mydochub.com
